Proprietary
IFTTT
Simple consumer automation across apps and devices
A hosted automation service for creating simple trigger/action applets across consumer apps and smart devices.
In depth
What it is
IFTTT is a hosted automation service for creating simple trigger/action applets across consumer apps and smart devices.
Key features
- Applets - Simple trigger-action automations.
- Consumer services - Coverage for smart home and consumer SaaS apps.
- Mobile triggers - Device and location triggers (platform-dependent).
- Webhooks - Basic webhook triggers and actions.
Strengths
- Applets - Simple trigger-action automations.
- Consumer services - Coverage for smart home and consumer SaaS apps.
- Mobile triggers - Device and location triggers (platform-dependent).
Trade-offs
- Complexity - Limited branching and data shaping compared to iPaaS tools.
- Control - No self-host deployment for internal network access.
- Plan gating - Feature availability and quotas vary by plan.
Pricing
Commercial product sold via subscriptions and/or licenses. Pricing commonly varies by seats, usage, and governance features.
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